De Padova

De Padova
After the integration with Boffi, De Padova from 28 October 2015 has a new address: via Santa Cecilia 7, a side street of Corso Monforte. A familiar place to rediscover. Where architecture, design and interior design meet in an innovative dimension, with the usual style. De Padova's new home is the mirror of today's home, which does not forget the past and opens up to new relationships and dynamics. The space designed by the art director of the two brands, Piero Lissoni, in collaboration with their respective marketing offices, is a place of light and a laboratory of ideas. It does not show itself on the street, it announces itself with the foliage of a large tree and discreet signs, at the blind end of the short Via Santa Cecilia. But the experience that is lived inside - in the movement between the two levels of a total of 1100 square meters, in the relationship between inside and outside and in the innovative path between sets of real housing solutions - recalls the relationship with the city and its industriousness. It is a large industrial loft which is accessed by a car tunnel, made pedestrian only. Illuminated by a high glass window, which overlooks the descent with the first objects to welcome, it leads to a luminous cavedio: a quiet square with a small garden, with a vaguely oriental flavor, on which the large glass wall of the store opens. You then enter from the bottom. It is inside, but still outside. And, once you cross the threshold, crossing the rooms recreated with the various furnishing proposals, you go up to the ground floor, naturally lit by skylights and windows, which can already be seen from the street. The concept with which the De Padova store in via Santa Cecilia was born integrates complementary suggestions to the collection's furnishings in the exhibition and contextualises them with bathrooms, kitchens and cabinets by the Boffi group, but above all with a library of selected brand partner materials: from the tiles with resins, from woods to fabrics for coverings and curtains. All available to customers who, led by an internal team of architects, will be able to carry out integral customized projects - complete with heating, air conditioning and home automation systems - for interiors and for terraces and gardens. The new Milanese point De Padova, thus conceived, will act as a driving force for the widespread diffusion of the brand's value in the world, through a plan planned until April 2017. Firstly by joining the existing network of Boffi flagships and, with the completion of the range in Corso, with stores that will replicate in style, that of Milan. We therefore start for the moment with important shop-in-shops that will light up in London, New York, Los Angeles, Miami, Frankfurt, Zurich, Barcelona, ​​Antwerp, Paris, Montpellier, Cannes, Amsterdam, Rotterdam and Shanghai in the next four months. De Padova's move confirms that removals are an opportunity to confront one's own identity, and strengthen it in change.
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