Wall&Decò was born by chance, from the intuition of Christian Benini, founder and artistic director of the brand, that was originally an advertising photographer. While he was shooting a campaign, he used a photo of big leaves for the background and he immediately realized the high potential of this idea for the home decoration field. Wall&Decò has faced the market that same day and in short time started to redefine the wall decoration aesthetic, with a precise and innovative solution: not by just repeating patterns and geometries, typical of the traditional wallpapers, but using macro-images with a strong materic effect.